Since we’ve had the privilege of developing rewards programs for so many businesses in this industry, we've compiled three of our loyalty best practices, just for you:
1. Gather customer information
Because the food and beverage industry is all about selling high volume, you need to collect as much information about your customers and their preferences as possible. We recommend giving bonus points to your customers when they register for a customer account. This gives you more info, making it easier to personalize their experience with your brand in the future.
2. Reward customers for sharing their experience
Because you cannot sample or smell online, it's important for your brand to establish trust in another way. The best way to do this is to encourage your existing customers to show new shoppers how awesome your products are.
We recommend that you reward points for actions like leaving a review, sharing your store on social media, and even following your social accounts. This gives new customers who have not tried your product the confidence to do so!
3. Try a percentage-based reward
A percentage-based reward encourages customers to spend more. The more they buy with that purchase, the more value they get from that reward. Just keep the percentage reward lower than your average profit margin and you have a win-win strategy.